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Jennifer Lopez is no stranger to breakups, but this time, the split isn’t personal, it’s professional.
The global superstar has quietly parted ways with record label BMG, making her latest single Birthday her first release as an independent artist. It marks a bold new chapter for the multi-hyphenate icon, who has spent more than two decades at the top of the entertainment world.
Earlier this year, Lopez released This Is Me…Now, her first full studio album in over a decade. Despite the fanfare and the release of a companion film, the album failed to chart as expected, peaking at just No. 55 in the UK, a surprising result for an artist of Lopez’s calibre.
According to sources, BMG had only signed the On the Floor singer for a one-album deal, and both sides agreed not to move forward with further releases after the album's underperformance.
A music industry insider told The Sun:
“Jennifer is obviously massively successful and talented but it’s been hard for her to find a label who she’s on the same page with.
After her last album came out, it was decided she wouldn’t continue with BMG as it wasn’t the success she wanted.”
Despite the commercial disappointment, Lopez isn’t slowing down. In fact, she’s already pushing forward, releasing Birthday through a smaller independent company, signalling that she’s still very much in the game, just on her own terms.
The track, an upbeat, summery single with hints of dance-pop and Latin influence, may be part of a fresh creative strategy. Going independent gives Lopez more control over her music, image, and future direction.
“Her team want to push her forward with this new music,” the source added.
“She has spent a lot of time in the studio this year.”
Lopez’s recent moves, including pulling the plug on her 2024 tour and focusing more on her acting and entrepreneurial ventures, suggest she’s reassessing where her energy goes. But for fans, the release of Birthday is a welcome reminder that she’s still very much a musical force.
The shift also reflects a broader trend in the music industry, with major stars increasingly choosing independent releases over traditional label deals, seeking more creative freedom and better control over their output.
