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Harry Styles has once again proved there’s nothing he won’t try, this time launching his own line of sex toys and intimate wellness products, sending fans into a frenzy.
The 30-year-old singer and style icon surprised followers yesterday when his gender-inclusive lifestyle brand, Pleasing, dropped two new sexual wellness products: The Pleasing Double-Sided Vibrator ($68) and The Pleasing Lube ($25).
The stylish products, sleekly designed and brand-conscious, arrived quietly via the Pleasing website and were paired with a three-day immersive pop-up experience in New York City.
“Come explore our three-day pop-up in New York City where your journey begins with a moment to yourself before discovering the new collection, alongside Pleasing bestsellers and a few special surprises,” reads the brand's announcement.
“No small talk here, Pleasing Yourself favours presence over performance.”
The vibrator itself has already become a trending topic, not only for its polished look and dual-ended functionality but also for what it represents, an expansion of Styles’ long-held ethos of inclusivity, body positivity, and breaking taboos.
But fans weren’t just surprised by the product range. What really took them over the edge was hearing Harry’s voice again in the promotional material. It’s been nearly a year since the chart-topping star wrapped his record-breaking Love On Tour, and he’s been mostly quiet since.
“I haven’t heard Harry’s voice in so long, this healed me,” commented one fan on social media.
Another quipped: “Harry Styles doing everything but going to the damn studio.”
Credit: instagram.com/pleasing
It seems the release was as much a personal moment of reconnection with fans as it was a business move. For some, the new products might raise eyebrows, but for the millions of Harry stans, it’s another step in his evolution as an artist and entrepreneur who refuses to be boxed in.
This is far from Styles’ first left-turn. After launching Pleasing in 2021 with nail polishes and skincare, he’s consistently expanded the brand with clothing, merch, and now intimate care, all wrapped in his signature artistic direction.
The pop-up event in NYC, which runs for three days, has already seen queues of fans eager to get their hands on the new items, and maybe a dose of Harry's energy, even in his absence.
