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TV personality Jeremy Clarkson is making headlines once again, not for his antics on the road, but for his fiery response to criticism at his countryside pub, The Fox at The Farmer’s Dog, in Asthall, Oxfordshire.
The outspoken presenter, known for fronting Top Gear, The Grand Tour, and more recently Clarkson’s Farm, has reportedly banned a customer from his pub after they took to social media to complain about the prices on the menu, particularly a £24 pie and vegetables.
The disgruntled diner posted on X (formerly Twitter): “Thought @JeremyClarkson wanted an affordable pub for customers. £24 for pie and veg is a bit much.”
Another user chimed in, blaming the cost on Clarkson’s commitment to British produce and claiming they “couldn’t wait” for cheaper imported US beef to lower menu prices. But Clarkson wasn’t having any of it. Never one to shy away from controversy, he simply replied:
“You are now banned from the pub.”
It’s not the first time someone has been blacklisted from The Farmer’s Dog. Among those Clarkson claims are barred from entering include Labour leader Keir Starmer and his former Top Gear co-stars James May and Richard Hammond, though it’s not entirely clear whether their exclusions are serious or all part of Clarkson’s characteristic banter.
Since opening the doors of the Diddly Squat-affiliated pub last summer, Clarkson has proudly insisted on using only British produce in all food and drink served. While this has earned, him praise for supporting local farmers and UK suppliers, it has also resulted in criticism over higher prices and a stripped-back menu.
Earlier this year, some visitors expressed disappointment after noticing the absence of staples such as Coca-Cola and ketchup. Clarkson, never one to back down, argued that imported products go against the pub’s ethos.
This latest spat is just another chapter in Clarkson’s mission to run things his way. His pub, much like his farm, has become a battleground for his principles: pro-British produce, anti-woke, and unapologetically expensive.
And while banning customers may seem extreme to some, Clarkson appears unfazed. After all, this is the man who once drove a car into a house for a laugh, telling people they can’t eat his pie seems tame in comparison.
Love him or loathe him, Clarkson’s message is clear: if you don’t like the price, there’s the door.
