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British digital talent has been recognised on the global stage as Time unveiled its 2025 list of the 100 most influential digital creators shaping the future of online culture.
The annual TIME100 Creators list celebrates the voices, innovators, and change-makers commanding millions of followers and redefining influence in the social media era. Among the household names such as streamer Kai Cenat and TikTok sensation Khaby Lame, British stars Steven Bartlett and Amelia Dimoldenberg proudly took their places.
The list spans five categories, Titans, Entertainers, Leaders, Phenoms, and Catalysts, acknowledging a diverse community of content creators whom TIME calls “the future of storytelling and influence.”
Editor-in-chief of TIME, Sam Jacobs, explained the significance of this year’s list: “We are witnessing a shift in how audiences engage with media and how creators bypass traditional gatekeepers to build their own platforms. These 100 people reflect the new reality: two-and-a-half hours of social media a day, much of it spent with these creators, who collectively represent a 67-million-strong global creator economy.”
Steven Bartlett, who is a Dragon's Den judge, made the list of top creators - Credit: BBC Studios
Amelia Dimoldenberg was named as one of the list’s Titans, reserved for those considered at the very top of their field.
Her quirky, deadpan interview series Chicken Shop Date began more than a decade ago and has grown into a cultural phenomenon with over 3.1 million YouTube subscribers. She’s since sat down with global stars including Andrew Garfield, Ed Sheeran, and Keke Palmer, blending awkward charm with viral-worthy moments that make her a standout in celebrity media.
Another major recognition came for entrepreneur and podcaster Steven Bartlett, who was named under the Leaders category.
Bartlett is the creator and host of The Diary of a CEO, one of the world’s most-downloaded business and self-development podcasts. He has interviewed an impressive roster of guests including Michelle Obama, Simon Cowell, Karren Brady, and Davina McCall. His podcast boasts over 10 million YouTube subscribers and more than 20 million followers across social platforms, reflecting his reach as a thought leader in business, growth, and mental health.
Other notable Brits include TikTok star Madeline Argy, who appeared in the Entertainers category. Known for her relatable vlogs and candid discussions on mental health, she has amassed nearly 10 million TikTok followers and hosts her own podcast, Pretty Lonesome.
Author and activist Dov Forman was also named under Leaders. He co-authored Lily’s Promise, a memoir of his great-grandmother, Holocaust survivor Lily Ebert, and continues to educate millions about the Holocaust through his viral Lily’s Promise TikTok account.
Amelia Dimoldenberg, host and creator of Chicken Shop Date - Credit: Instagram/@ameliadimz
These British creators are part of a wave of influencers redefining what it means to have a platform, inspiring millions while carving their own paths in the ever-evolving digital world.
With storytelling that spans from mental health and personal growth to pop culture and education, their presence on the TIME100 Creators list underlines Britain’s growing role in shaping the future of digital media.
For the full list, visit TIME.com.