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Could hip‑hop legend Snoop Dogg be redefining stadium food with his own burger van at Celtic Park? The 53‑year‑old rapper has revealed plans to launch a pop‑up burger stall, named “Paradise” after the stadium’s nickname, right outside Celtic FC’s iconic ground in Glasgow’s East End.
Speaking to The Sunday Mail, Snoop emphasised his passion for quality: “The secret to a good burger is the love in the preparation. The ground beef has got to be mixed with some secret spices, then add a good‑quality cheese and some maple‑cured bacon.” He also promised to be hands‑on: “The Celtic fans are gonna love it, and … Snoop is going to be serving them himself.”
A longtime admirer of Celtic, and inspired by Ryan Reynolds’ investment in Wrexham, Snoop has expressed interest in more than just the food business. He’s reportedly explored potential collaborations with celebrity chef Gordon Ramsay to raise the bar on stadium dining.
Snoop’s love for the club runs deep. He’s called Celtic fans “special” and compared his connection with their mascot, Hoopy the Hound, to “a match made in heaven.” The new venture signals his commitment to bringing quality and personality to match‑day experiences.
The rapper has already published a cookbook - Credit: PA
Importantly, this gastronomic takeover is exclusive to Celtic Park, Snoop confirmed there are no plans for a rival installation at Rangers.
This move also aligns with Snoop’s broader engagement in sports and social initiatives. He served as an Olympic correspondent at Paris 2024, launched youth football leagues, and has been a vocal advocate for women’s athletics.
If all goes to plan, Snoop Dogg’s burger truck will become a fixture at Celtic matches, offering fans a slice of celebrity hospitality, and perhaps inspiring a revolution in the world of stadium catering.
