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In one of the wildest celebrity ventures yet, Black Sabbath frontman Ozzy Osbourne is selling his actual DNA, and fans could get their hands on it for just £335. Yes, you read that right. The Prince of Darkness has partnered with the edgy beverage company Liquid Death to launch a unique product called ‘Infinite Ozzy’, ten limited-edition iced tea cans sealed with Ozzy’s genuine DNA inside.
The company proudly announced the deal with a bold tagline: “Ozzy Osbourne is 1 of 1. But we’re selling his actual DNA so you can recycle him forever.” Only 10 cans were produced, each sealed to preserve the DNA, making them rare collector’s items for die-hard fans.
And true to his rebellious style, Ozzy himself joked in the media release: “Clone me, you b****ds.”** It’s a cheeky nod to the futuristic possibility of cloning, though whether anyone would actually attempt to recreate the rock legend remains to be seen.
Ozzy’s DNA cans are more than just a stunt; they symbolise the singer’s desire to leave a lasting legacy as he approaches the final chapter of his career. The 75-year-old rocker is preparing for his farewell tour, Back To The Beginning, which kicks off on July 5.
Known for his groundbreaking career with Black Sabbath and as a solo artist, Ozzy has been a cultural icon for decades. Despite health challenges in recent years, his unique blend of metal and showmanship continues to inspire generations.
Liquid Death cans containing Ozzy Osbourne's DNA. Credit: Liquid Death/Youtube
Liquid Death’s inventive marketing reflects a growing trend of merging celebrity culture with collectibles, but selling DNA? That’s a whole new level of rock ‘n’ roll memorabilia.
Whether fans see this as a cool keepsake or a bizarre gimmick, one thing’s clear: Ozzy Osbourne is never boring, even when it comes to saying goodbye.
