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The TV landscape continues to shift, and the numbers are in, streaming is officially ruling the screen. Ratings giant Nielsen has released its first-ever multi-platform viewing figures for the 2024-25 television season, and the results show an undeniable trend: Netflix is still king.
The top spot on the newly unveiled Top 100 list, which factors in live and on-demand viewing over a 35-day window, goes to Netflix’s global phenomenon Squid Game, which racked up an impressive 27.1 million viewers across platforms in the U.S. alone.
Close behind was another Netflix success, British teen drama Adolescence, pulling in 19 million viewers, further cementing the streamer’s international appeal and its ability to create binge-worthy content across genres and regions.
The highest-ranked traditional TV show on the list was CBS’s hit action drama Tracker, coming in third with 17.4 million viewers. It was followed closely by Amazon’s Reacher (17.3 million) and ABC’s High Potential, a buzzy new crime series that brought in 16.1 million.
Netflix claimed half of the entire Top 20, with a mix of high-concept dramas, thrillers, and true crime offerings dominating the charts. Notable entries include Monsters: The Lyle and Eric Menendez Story and Zero Day (both tied at 15.7 million), as well as The Night Agent, Nobody Wants This, and American Primeval.
Also making a strong showing were Matlock (CBS, 16 million), Taylor Sheridan’s Landman (Paramount+, 15.8 million), and the ever-popular Yellowstone, which continues to draw strong numbers across both CBS and the Paramount Network.
Despite the range of drama and action, comedies were scarce in the top 10, with only a few lighter titles like Ghosts and George and Mandy’s First Marriage breaking into the top 20, both tied with Yellowstone at 12.1 million viewers.
The most coveted advertising demographic, Adults 18-49, mirrored the overall rankings, with Squid Game and Adolescence again coming out on top, proving that Netflix isn’t just popular, it’s commanding the most valuable viewers in television.
Rounding out the top 20 were 1923 (Paramount+, 11.9 million) and HBO’s critically acclaimed The White Lotus (11.6 million), proving prestige TV still holds its own in the streaming era.
With streaming platforms now squarely ahead of traditional networks in total viewership, the 2024-25 season marks a definitive turning point in how audiences consume television, and Netflix shows no signs of slowing down.
