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Kanye West is no stranger to reinvention, but his latest identity switch has left fans scratching their heads once again, because it seems the rapper has quietly changed his name for a second time.
The artist, who legally changed his name to “Ye” in 2021, is now reportedly using a new moniker: “Ye Ye.” The update was first spotted in legal documents filed in the state of California, associated with business entities tied to West’s sprawling empire.
According to reports, documents filed by his Chief Financial Officer, Hussain Lalani, listed the rapper as “Ye Ye,” suggesting a subtle but curious update to his name. The documents were part of a routine Statement of Information filing, which outlines key business details such as directors and registered addresses.
What makes the change even more mysterious is that West, who typically announces major moves with grand public gestures or controversial social media posts, has not made any formal statement about the switch.
Some fans speculate the move may be symbolic, perhaps reflecting a “next phase” in West’s ever-evolving creative journey. Others are wondering whether the name “Ye Ye” signals the launch of a new brand, persona, or even music project.
It wouldn’t be the first time the rapper has used his name as a vehicle for transformation. His 2021 name change to “Ye” was described as a spiritual rebirth, tying into the themes of his faith-driven album Donda and his increasingly minimal public image.
While “Ye Ye” might sound playful or redundant to some, insiders suggest the repetition may carry personal meaning, possibly tied to his children, family, or artistic vision.
So far, no changes have been made to his official music streaming profiles or verified social media accounts, which still list him as “Ye.” That said, knowing Kanye’s penchant for the dramatic, it may only be a matter of time before a full rebrand is unveiled to the public.
In the meantime, fans are left wondering: is this just a bureaucratic tweak, or the start of another headline-making era for one of music’s most unpredictable figures?
