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British TV fans are in for a treat as ITV announces the arrival of The Floor, a quiz show phenomenon that has taken the world by storm. The show, already a hit in over 24 territories, including the US where it is hosted by Hollywood star Rob Lowe, will land on UK screens next year, bringing a high-stakes quiz format to Saturday nights.
Though ITV bosses have yet to reveal the host for the UK version, excitement is already building among viewers and industry insiders. Katie Rawcliffe, ITV’s Director of Entertainment, commented:
“The Floor, with its compelling gameplay, is an excellent addition to our roster of existing popular quiz shows across ITV and ITVX.”
Originating in the Netherlands, The Floor has become a true international success. Its format is both visually stunning and intellectually challenging: 81 quiz enthusiasts face off in duels on a giant LED floor divided into 81 squares, with each square representing a different field of knowledge. Contestants must strategically conquer squares and outwit their opponents to ultimately dominate the entire floor and claim a substantial cash prize.
The game’s unique design, which combines fast-paced quizzing with tactical thinking, has made it a hit in countries as diverse as Australia, Poland, Spain, Estonia, and Latvia. The combination of dramatic head-to-head duels, escalating stakes, and the visual spectacle of the LED floor has been credited with drawing viewers of all ages.
The UK adaptation promises to deliver the same adrenaline-charged entertainment, tailored for British viewers. While the host remains under wraps, ITV has assured fans that they are searching for a personality who can bring energy, humour, and gravitas to the show.
“We are thrilled to bring The Floor to the UK,” added Rawcliffe. “It’s the kind of bold, exciting entertainment that Saturday night audiences love, and it’s perfect for ITV’s mix of accessible yet high-stakes programming.”
With quiz shows enjoying a resurgence in popularity across the UK, The Floor is expected to be a strong contender for weekly viewing audiences, combining knowledge, strategy, and the spectacle of prime-time TV.
The format’s simplicity belies the intense competition: each duel increases the tension as contestants vie to dominate squares and secure their path to victory. Fans of traditional quiz shows, as well as viewers who enjoy reality-style competitive drama, are expected to be captivated by this fresh and visually innovative format.
As ITV prepares to unveil its version, UK audiences are being urged to mark their calendars and get ready for a quiz show unlike any other, one where knowledge, nerve, and strategy collide on a floor that could make or break fortunes.
