Millions View Tenerife - 08.08.2008

The links Tourism Tenerife in Google has been viewed 400 million times up until July 2008. This was announced in a press conference by the Minister of Tourism of Tenerife, Jose Manuel Bermudez.

These visits and promotion are the result of an agreement signed between Tenerife Tourism Corporation and Google.

The agreement was signed in 2007 and which led to for the first time two million visitors to webtenerife.com, which has received so far this year 896,974 visits.

With a cost of 330,000 euros, the activity began in March this year and will last until February 2009 involving, in addition to the Cabildo and Ashotel, municipalities of Adeje, Arona, Granadilla de Abona, Arico, Vilaflor Guide Isora, Santiago del Teide and San Miguel de Abona (integrated in the commission of promoting south), and Puerto de la Cruz.

The campaign works through sponsored links, between the first three search results from more than 5,000 terms related to the island.

The markets concerned in relation to the campaign are Spain, UK, Germany, Netherlands, Nordic countries, Belgium and Italy, countries where the sponsored links of Tenerife were seen almost 400 million times. And all this at a cost of 0.22 euros per visit lower than any other advertising medium used so far in promoting the island.

The agreement with Google also implies the presence of Tenerife on pages with a browser, the most commonly used by European Internet, advertising has agreements.

South Tenerife

In the first seven months of an agreement signed by the company with Tenerife Tourism Corporation, Ashotel and municipalities, tourists have shown a preference for destinations in the southern region. They have made a total of 446,000 visits to pages that offer information in this area of the island.

The results highlighted that the South Island becomes the first area visited by potential customers in the Google search engine with a total of 446,000 accesses, which represents half the total number of visits made to pages of the island (about 896,000).

Councillors of Tourism for Arona and Adeje, Angel David Herrera and Miguel Angel Santos, respectively, highlighted the importance of new technologies when boosting tourist destinations. In addition, both acknowledge that "at the present time, Internet has become an essential tool to attract customers when they visit our municipalities, so it's wise to establish that this agreement allows us to know first-hand what Tourist are looking for. "

For his part, Jose Manuel Bermudez, recalls that "approximately 50% of customers who choose a destination, conduct consultations on the island via the Internet" and also "20% perform their reservation online. "

For this reason, Bermudez stressed the key role played by new technologies to compete with other emerging destinations that make the offer due to diversify and find other avenues for their empowerment.

"For the island it is essential to be well positioned across a search engine leader, that's why we establishing the agreement with Google has been a keystone in recent months,

Also the director of Google Travel Spain, Javier Gonzalez Soria, highlights the importance of this project which puts on new technologies.

"When I was raised with the Cabildo, Ashotel, the commission Southern Tourism and Puerto de la Cruz, the objective was to be able to influence the whole process of decision destination, which, through this campaign, we can show targeted ads that lead visitors to the website of Tenerife or municipalities, "says Gonzalez Soria, who adds that" in addition, the network associated with Google, using proprietary technology, we can show an ad every time they publish content Linked to Tenerife, which guarantees us the resounding success ".

"The excellent results obtained in these seven months mean that the parties involved in the project think continue to seek new initiatives, marking the pattern on tourism promotion in these times," says the director of Google Travel Spain.