Oasis Fm broadcasts across Tenerife covering all the major tourist and ex-pat resorts.
This area gives Oasis Fm a static TSA of 96,000 listeners, plus access to the 2,000,000 British tourists that visit the area each year:
Registered British ex-pats: |
52,000 |
Non-registered British ex-pats: |
20,000 |
English speaking residents from outside the UK: |
24,000 |
Who listens to Oasis Fm:
TSA = 96,000
Independent survey conducted under usual conditions with a sample of 750 British ex-pats in the south of Tenerife.
The results below indicate a cross section of the radio market share with the ex-pat market.
British radio outlets:
Oasis Fm: |
64% market share |
Holiday Fm: |
21% market share |
Station X: |
15% market share |
Breakdown by time of day for Oasis Fm listeners:
Mornings 8am-midday: |
36% |
Lunchtimes 12-4pm: |
21% |
Afternoons 4-8pm: |
23% |
Evenings 8-midnight: |
15% |
Overnight: |
5% |
Breakdown of Oasis Fm listeners by age:
Under 25: |
15% |
26 – 45: |
32% |
46 – 65: |
42% |
65+: |
11% |
Oasis Fm’s listeners:
-
have a high disposable income
-
form strong brand loyalties
-
are media literate
-
are high volume consumers
-
are focused on leisure/cars/household/beer
-
are of increasing importance to advertisers
|
Oasis Fm is also broadcast live on the internet and is currently ranked as the 3rd most listened to station on-line in Europe with Real Player, with over 200,000 people per month listening from around the world.
So contact our sales department today to see how easy it is to start adverting on Oasis Fm. |
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